Marketing is one of the key functions within an organisation responsible for building the brand for the organization, focusing on inbound marketing for lead generation, content generation and engagement management for leads along with working with sales teams. With a vast scope, it is increasingly important for the function to adopt technologies that simplify several manual processes. Technology when leveraged correctly can help with lead generation, content generation, lead engagement, social media and email marketing. To deliver the above, the function needs to build on improving and scaling on automation tools, reducing inefficiencies & delivering world-class services.
Leverage Intelligent Automation and RPA to:
Lead Scoring & Qualification
Social Media Marketing
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